February 2009 // Custom Wallpaper Creates a Life-Sized Ad.

Custom wallpaper provides the setting for the lobby.

IAV literally wanted to bring a marketing ad to life in their office. They came to ideation with an idea, and we made it happen.

Starting with a huge full-wall graphic printed on wallpaper, ideation set the stage for recreating IAV’s lobby area.

Built from scratch, this directional sign brings the idea off the printed page and into the space.

Adding to that a custom-fabricated standing sign, and leaving enough space for a vehicle to be pulled into the lobby, the transformation was complete. The sign was constructed with removable panels and IAV was given extra dry-erase panels to make special guests feel more welcome with custom signage.

The lobby display drew on the familiarity of the ad and created something tangible for newcomers to enjoy.

brainspark is a mailing from ideation signs & communications. at ideation, we like to explore new sign applications, concepts and materials, and when we do, we'll share what we think is cool. Whether it's tech specs on a sign material, insight on a tricky sign application, or pics of a fantastic solution we developed - we hope it stimulates your creativity & inspires you with ideas for using signs to grow your business.